Haircare D2C Brand: GTM Insight Hub

User research insights and action plan for a Haircare D2C Brand

People & Segments Explorer

Track the 1,000 respondants in detail

Question Navigator (Q1–Q34)

Choose any question (from the list on left) to view the responses.

Response Analysis & Derived Metrics

Composite indicators derived from response analysis. Click a card to inspect leading city tiers (see more details in the bottom card).

Select a metric

Metric explanations and leaders will appear here.

Insight & Action Hub

Deeper insights mined from user responses.

Statistical Deep Dive

Significance-backed hooks from chi-square (categorical) and ANOVA/Kruskal (continuous) tests, translated into plain English.

Playbook Action Board

Choose any playbook to see the ready-to-run segment briefs, levers, and activation concepts.